Today I’ll share four statistics a Zillow advisor showed me a few weeks ago that completely blew my mind. I guarantee they’ll change the way you approach clients who come from different sources. These statistics validate an important piece of advice all agents should know: Never be ignorant of where your business comes from, and never let yourself not be in a position to respond to that business appropriately.
Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch it in its entirety, or use these timestamps to browse specific points at your leisure:
0:28—Statistic #1: 54% of buyers on Zillow are first-time homebuyers
1:01—Statistic #2: 82% of Zillow users said the most important factor in trusting an agent was their first impression on the phone
4:08—Statistic #s 3 and 4: According to a study, the interview approach to gaining clients had a 24% success rate, while the quick-start approach had a 74% success rate
4:53—The importance of evaluating your lead sources and the appropriate way to respond to them
5:58—My challenge to you for 2021
6:32—Wrapping things up
As always, if you have questions please don’t hesitate to reach out to me. I’m happy to help.