As we head into the fall, are you worried about a listing going long? These days, we’re all at risk of this happening with so many high-priced listings. In a really hot market, if a listing stays on the market for over a month, you can bet your sellers have people in their ear telling them it should have sold by now with multiple offers and above asking price. 

The sentiment is that you, the agent, did something wrong. How do we combat that? With continuous, regular communication rooted in objectivity, and by following the four P’s of marketing. 

Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message, or use these timestamps to browse specific topics at your leisure:

1:20—Why communication is fundamental when selling a home

1:50—The 4 P’s of marketing a home for sale

2:30—The one “P” you can’t change: Place

2:45—The “P” we have complete control over as agents: Promotion

3:54—How we measure promotion success

5:55—How promotion clues us into a home’s perception 

7:20—How to handle objections to price reductions

8:50—A painful example that illustrates the importance of the 4 P’s

9:30—Wrapping things up

If you have any questions for me about this topic or anything else related to the real estate business, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon.

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